VO Talent on Voice Over Group Discussion: “Hey VO community! I just did my personal voiceover website, using a free template on Wix and but I’m not sure about the results. Can I get your feedback?”
VO 2: “Love the Site! Congrats!”
VO 3: “Looks good – what template is that?”
This conversation plays out again and again on many VO talent groups on LinkedIn, and other forums, oblivious to the flawed logic – what other voice talents think of your site doesn’t matter, cos they aren’t your clients.
Clients are your clients. And what they think is the ONLY thing that matters.
So ask them what they think. You’d be amazed at the feedback you’ll get because the main takeaway is always the same
K.I.S.S. – Keep It Simple, Stupid.
On www.voiceovers.asia, we keep things simple. Everything here helps a client choose a voice for a project. Anything that doesn’t gets thrown out. When I need to find a new voice, it drives me crazy when I see sites that slow me down from listening to a voice, grabbing the file to submit to a client, and moving from brief to recording to payday.
Here are a few things that every VO site should have:
- File naming – YOUR NAME! It staggers me when I download a sample from a website, and the VOs name is not in the name. A producer shortlisting voices saves files to their computer to compile and send to the client. They need to know which file belongs to who. No name in the filename? 99.99% of the time, it’s sayonara, sucka!
- Short & Sweet. So many VO talent sites have a compilation demo that runs 2-3 minutes. Like Tinder and other dating services, clients decide on a voice in literally 30s or less. If you insist on having a 3-minute ‘holyf*cklistentomyversatility’ super mix of your best bits, also have the spots available as separate downloads.
- No spaces in online filenames. A mp3 labeled as “This is a ” will become “This% 20is% 20a% 20test.mp3” once uploaded. It’s ugly as heck, but it’s an HTML thing. Spaces are a no-no in URLs so use an underscore or dash to replace any spaces in file names.
- Levels! Normalize everything. Spots mixed by different studios will all sound different, but make life easier for your clients by normalizing all of your files. Remember: a quiet mp3 makes a poor impression.
- Downloadable demos: I find a VO talent site, love the voice, and want to include it with the other voices I’ve shortlisted for my client; I’m not going to send them a list of websites to visit to hear voices. I’m going to send a folder of demos. However, if I can’t download a demo from a site easily, I will give it a pass – anyone who struggles with a simple implementation of downloadable files will likely struggle with other technical issues such as live direction via Skype / SessionLinkPro, etc. or exporting files in a required format.
I just want to make my client’s lives easier, and my life easier. If you’re going to do your voice website, think of your client when deciding what’s important. To quote a line from Jerry Maguire, “Help me, help you!